How a Thoughtful Brand Strategy Can Power a Striking and Effective Website
We collaborated with Stellar Biotech to help Avobis Bio create a memorable, investor-focused brand presence.
Industry
Health Tech
Goal
Investor & Partner Engagement
Solution
Brand Strategy + Website Development
Client
Avobis Bio
Avobis Bio, an innovative biotech startup, had a strong internal identity and a dedicated team. As they approached critical growth milestones, they recognized the need for a polished external brand to effectively connect with investors/partners and highlight their credibility and potential.
The Objectives
Avobis Bio sought to- Establish credibility within the biopharma and biotech industries
- Build a cohesive and compelling corporate messaging that fits their values and drives strong collaborations
- Create an engaging website that communicates their unique vision and resonates with both investors, biotech and healthcare audiences
Our Approach
- Create a memorable verbal identity that embodies Avobis Bio's core value and unique approach to tissue healing
- Design a visually engaging website to resonate with investors and partners
- Transition from science-first to a storytelling that balances scientific credibility with human connection
Team Work Made the Dream Work
“Knowing the expertise you brought [...] helped us align and feel confident moving forward together.”
Step 1: Craft A Powerful Brand Messaging
Challenging
Assumptions
We encouraged the Avobis Bio team to define their core audiences' needs and deeply examine their messaging.
Clarifying Value Propositions
Through an iterative and collaborative process, we crafted succinct and audience-focused value propositions.
Shifting to
Storytelling
We simplified how they describe their technology, moving from technical jargon to a value-based approach.
“Our work on the website and strategy has better equipped me to create a pitch deck focused on storytelling over purely scientific slide decks.”
Step 2: Humanize Science
“We all had a visceral reaction to the first mock-up - like, "Wow, that’s it!’”."
Stellar Biotech's initial mock-ups connected instantly with the Avobis Bio team, setting the tone for the brand direction.
The “Facing Forward” concept became a key design element, emphasizing the human impact of Avobis Bio’s mission.
The final website instilled a sense of legitimacy and readiness for new opportunities.
Immediate Outcome. Long Term Impact
“Potential partners came to the table with a clear understanding of who we are and what we do, allowing us to quickly dive into the conversations.”
Results at Launch: We delivered a polished, user-friendly website that immediately became a valuable engagement tool for Avobis Bio to connect with partners, investors, and collaborators. Team members received consistent feedback on the website’s visual appeal and how it accurately captured their brand essence.
Long-Term Impact: Soon after launch, Avobis Bio’s team noticed that potential collaborators were able to grasp their identity and mission simply from browsing the site, reinforcing the effectiveness of the brand strategy.
Conclusion
Our collaborative approach helped Avobis Bio align on messaging and build confidence as a team.
By aligning Avobis Bio’s internal values with an engaging external presence, we successfully prepared them for the next phase of growth—ready to connect, inspire, and thrive.
Ready to improve your brand and digital presence?
Over the last decade, we have developed brand strategy, pitch decks and content for healthcare, life science, medical device companies –big and small. Learn more about how we can help you deeply connect with your audiences and reach your KPIs faster.