Repositioning a Multiomics Company as a Global Genomics Solutions Leader

The Challenge

MedGenome had built a solid reputation as a product-focused genetic testing company serving lab researchers. But to compete with more established genomics services providers and expand their global footprint, they needed to reposition themselves as a solution-driven partner capable of supporting biopharma innovation end-to-end.

The brand needed to reflect their scientific depth, data advantage, and consultative approach.

Solution

Shift the brand narrative from product provider to full-service solutions partner.

Refining their positioning to emphasize integrated multiomics capabilities, global reach, and peer-level scientific support

Building credibility with go-to-market messaging tailored for pharma/biotech stakeholders, with an emphasis on partnership and flexibility

 

Creating go-to-market execution plan to ensure successfuli nternal and external launch

 

Leading the website strategy in collaboration with designers to ensure the new digital presence reflected the evolved brand: clear structure, human-centered language, and modern design