Messaging self-audit
Ten questions in three parts: the one-sentence test, what the funder sees, and the proof. You score it yourself and see which part of the message funders lose.
Start the self-auditEach one works best with something real open beside it: your homepage, your latest proposal, the last email you sent a funder. Bookmark this page. We've also emailed you the link.
Ten questions in three parts: the one-sentence test, what the funder sees, and the proof. You score it yourself and see which part of the message funders lose.
Start the self-auditWrite your positioning statement in plain words, check it against the I.N.V.E.S.T. rules of brain-friendly communication, then test every claim with "so what?"
Open the worksheetFor science-driven teams. Five questions on where Clinical, Regulatory, Medical Affairs and Commercial are most likely to give different answers before your next milestone.
Take the assessment