--- title: Biotech & Medtech GTM & Brand Strategy | Yoanne Clovis description: Accelerate your biotech or medtech company's growth. Get scientist-led GTM, brand strategy, and predictable lead generation. Explore our solutions. --- [Skip to content](https://www.yoanneclovis.com/old#main-content) [![Yoanne Clovis LLC logo](https://www.yoanneclovis.com/hs-fs/hubfs/YC_Logos_YC_logo_color_3_Dr_2025.png?width=379&height=64&name=YC_Logos_YC_logo_color_3_Dr_2025.png)](https://www.yoanneclovis.com/en-us/?hsLang=en) - [Services](https://www.yoanneclovis.com/services) - [Blog](https://www.yoanneclovis.com/blog) - [Case Studies](https://www.yoanneclovis.com/case-studies) - [About](https://www.yoanneclovis.com/about) Open main navigation Close main navigation - [Services](https://www.yoanneclovis.com/services) - [Blog](https://www.yoanneclovis.com/blog) - [Case Studies](https://www.yoanneclovis.com/case-studies) - [About](https://www.yoanneclovis.com/about) - [Contact us](https://www.yoanneclovis.com/contact-us) [Contact us](https://www.yoanneclovis.com/contact-us?hsLang=en) # Lead Generation Strategy and Growth Marketing for Biotech & Health Tech Companies ## From new spinouts to Series B+, we translate complex science into a consistent pipeline of qualified, ready-to-buy leads for biotechs looking to multiply their number of clients. [Schedule Your Strategy Call](https://www.yoanneclovis.com/biotech-medtech-gtm-brand-strategy-consultant-yoanne-clovis?hsLang=en#Schedule) Expert guidance to jumpstart your ambitious revenue goals. ![Headshot at desk no background-2-2](https://www.yoanneclovis.com/hs-fs/hubfs/HEadshot%20at%20desk%20no%20background-2-2.png?width=750&height=750&name=HEadshot%20at%20desk%20no%20background-2-2.png "Headshot at desk no background-2-2") ## Ready to scale but stuck doing manual outreach? Watch This. Get a quick overview of how we partner with biotech and medtech leaders to establish leadership in technical markets and accelerate growth. Video player - How we help scale biotech and medtech companies - Click to play video Many innovative companies like yours reach a pivotal point. You've grown organically, but now face challenges leveraging that momentum to reach ambitious KPIs. ## **You're in the right place if:** ##  Website isn't converting ### Marketing isn't paying off ### You're not standing out ### It's too soon for in-house marketing Led by a scientist with a decade of experience in life sciences marketing, our team helps position you as a unique expert partner for your ideal customers. [Explore Our Services](https://www.yoanneclovis.com/services-old?hsLang=en) > "Yoanne's input on how to communicate our product through our homepage was just elite. Some of the most impactful professional input I've ever received." > > ![Dominc K headshot](https://www.yoanneclovis.com/hs-fs/hubfs/Dominc%20K%20headshot.jpg?width=50&height=50&name=Dominc%20K%20headshot.jpg) > > Dominic K., Director of Partnerships ## **Applications** We partner with ambitious leaders to deliver real, measurable growth. See how strategic clarity turns into predictable pipeline. - ![Multiomics, genomics, lab scientist](https://www.yoanneclovis.com/hs-fs/hubfs/Screenshot%202025-06-29%20222544.png?width=742&height=692&name=Screenshot%202025-06-29%20222544.png) Multiomics - ![Medical device marketing](https://www.yoanneclovis.com/hs-fs/hubfs/Screenshot%202025-06-29%20224512.png?width=762&height=702&name=Screenshot%202025-06-29%20224512.png) Medical Devices - ![Research data and science communication](https://www.yoanneclovis.com/hs-fs/hubfs/Screenshot%202025-06-29%20222819.png?width=755&height=703&name=Screenshot%202025-06-29%20222819.png) Research & Tech - ![Healthcare provider communication](https://www.yoanneclovis.com/hs-fs/hubfs/Side%20view%20of%20young%20female%20surgeon%20using%20digital%20tablet%20in%20front%20of%20computer%20at%20desk%20in%20clinic.jpeg?width=1000&height=667&name=Side%20view%20of%20young%20female%20surgeon%20using%20digital%20tablet%20in%20front%20of%20computer%20at%20desk%20in%20clinic.jpeg) Health & Wellness - ![Drug development and manufacturing](https://www.yoanneclovis.com/hs-fs/hubfs/Screenshot%202025-06-29%20224631.png?width=760&height=705&name=Screenshot%202025-06-29%20224631.png) CRO, CMO & CDMO   - ![Healthcare provider and patient communication](https://www.yoanneclovis.com/hs-fs/hubfs/Screenshot%202025-06-29%20223115.png?width=761&height=705&name=Screenshot%202025-06-29%20223115.png) Diagnostics & Oncology [Explore Our Services](https://www.yoanneclovis.com/services-old?hsLang=en) > "We get compliments on our website and pitch deck all the time. Potential partners come to the table with a clear understanding of who we are and what we do." > > ![Tiffany Brown Headshot](https://www.yoanneclovis.com/hs-fs/hubfs/Imported%20sitepage%20images/1517356456037.jpg?width=50&height=50&name=1517356456037.jpg) > > Tiffany Brown, CEO Avobis Bio ## Expertise You Can Trust. ## Partnership With Results. You need more than just a marketing consultant; you need a strategic partner who truly gets your world. Scientifically Sound Messaging We don't just talk marketing and sales. We respect the nuances of scientific accuracy, IP, and regulatory landscapes in biotech and medtech. Strategies that Drive Sales Move beyond disconnected tactics and gear up for sustainable growth. We provide you with the tools to move forward independently or with our support. Communication & Transparency We value your time. Our clients are always clear on current efforts and next steps. We are highly flexible, adaptable, and committed to simplifying your growth efforts. Credibility & Connection Our approach builds the credibility you need to stand alongside larger competitors and helps you connect authentically with your ideal customers. ![Screenshot 2025-06-15 195748](https://www.yoanneclovis.com/hs-fs/hubfs/Screenshot%202025-06-15%20195748.png?width=1556&height=915&name=Screenshot%202025-06-15%20195748.png "Screenshot 2025-06-15 195748") +144% YOY Revenue 5x Revenue Growth 1 year to Acquisition 30-Day New Market Penetration ### Boost Revenue Growth I helped an early-stage biotech company increase product sales by 144% YOY through VOC-driven repositioning and targeted campaigns. - Led a major product-to-CRO rebrand - Launched a new service portfolio - Built lead generation programs - Executed Voice of Customer initiatives ### **Penetrate New Markets** I helped scale flagship product revenue 5x by building the sales pipeline and inbound engine from the ground up. - Led product launch and sales development - Created inbound marketing content - Built the customer success function - Increased sales funnel from $0 to six figures ### **Empower Strategic Exit** I led brand strategy for C2i Genomics C2Intelligence platform, positioning their MRD platform for a successful acquisition by Veracyte. - Led the development of the platform's visual and verbal expression - Directed the creation of customer-facing materials - Supported launch strategy and execution - Strengthened brand equity, leading to acquisition ### **Activation Successful Go-to-Market ** I helped a biotech pivot from product- to service-based model by delivering a GTM strategy and securing a key CRO partnership in 2 months. - Conducted rapid market research - Led Tiger Team of engineers - Developed brand identity and launch materials [View Case Studies](https://www.yoanneclovis.com/case-studies?hsLang=en) ## **The Strategic Path To Accelerated Growth** We bridge the gap between scientific innovation and market success. We go beyond tactics, building robust, data-driven strategies that transform your market presence. ## Here's how we help you achieve your ambitious goals: - **Differentiated Positioning:** We define what makes you essential, establishing your firm as the preferred option in a crowded market. - **Lead-Generating Biotech Websites: ** We craft professional, credible websites that not only look beautiful but are engineered to convert visitors into qualified leads for your sales team. - **Strategic Messaging: ** We translate your complex scientific advancements into clear, compelling narratives that earn attention and shorten sales cycles. - **Integrated Go-to-Market Strategies: ** From market entry to full-scale expansion, we design comprehensive strategies that align your sales and marketing efforts for maximum impact. ![photo-019](https://www.yoanneclovis.com/hs-fs/hubfs/photo-019.jpg?width=1568&height=2000&name=photo-019.jpg "photo-019") [Schedule Your Free Clarity Call](https://www.yoanneclovis.com/?hsLang=en#Schedule) ## Ready to Accelerate Your Biotech/Medtech Growth? You've done everything you can on your own. Now, let's build a solid strategic foundation that delivers consistent, qualified leads and establishes lasting credibility.   Get clarity on how to scale, and discover your path to a consistent pipeline.     Schedule a Strategy Call Today  ## Some of the companies we’ve had the privilege to help grow Exact Sciences Personalis Chan Zuckerberg Initiative C2i Genomics MedGenome Avobis Bio [View Case Studies](https://www.yoanneclovis.com/case-studies?hsLang=en) ### Get **actionable insights, AI-ready playbooks, and proven biotech scaling strategies** built for scientists in charge of scaling companies.  Built for biotech leaders   Curated by a PhD for Biotech leaders  Zero fluff, just ROI [![Yoanne Favicon-2](https://www.yoanneclovis.com/hs-fs/hubfs/Yoanne%20Favicon-2.png?width=100&height=100&name=Yoanne%20Favicon-2.png "Yoanne Favicon-2")](https://www.yoanneclovis.com/en-us?hsLang=en) - [Services](https://www.yoanneclovis.com/services) - [Blog](https://www.yoanneclovis.com/blog) - [Case Studies](https://www.yoanneclovis.com/case-studies) - [About](https://www.yoanneclovis.com/about) [linkedin-in icon](https://www.facebook.com/) [Follow us on Facebook](mailto:info@yoanneclovis.com) Copyright © 2026, Yoanne Clovis, LLC. 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