Frequently Asked Questions

My process as a science communication consultant is highly collaborative. I speak with your team and, when possible, your clients, to understand your business and the science behind it. I then deliver an expert assessment to identify opportunities for improvement, followed by strategic messaging to bridge the gap between complex science and effective marketing, and targeted copywriting tailored for biotech audiences to create relevant and accurate content. This comprehensive approach ensures a tailored, actionable strategic plan that aligns with your business goals.

I provide comprehensive biotech marketing solutions including website audits, communication assessments, and the development of targeted marketing messages and content that effectively establish brand awareness, communicate product benefits, and enhance lead conversion and sales.

Post-implementation, I remain available to assist with executing your marketing plan, including content creation for biotech and consulting services to review marketing asset creation, ensuring your team effectively utilizes the tools we develop.

Brand strategy is your company's identity and narrative crafted in a way that distinguishes you from competitors and appeals to the exact audience that you are targeting. A brand strategy is especially crucial for biotech and biopharma companies to convey complex scientific ideas in a clear, compelling manner. As a scientific branding expert, I specialize in transforming the complex concepts underlying biotech products and services into compelling messaging. I optimize your elevator pitch, key benefits, value propositions, mission and vision to deliver a blueprint that guides and increases audience engagement so you can meet your business objectives.

Emotional connections foster loyalty and drive engagement. Even in a scientific field, emotions play a significant role in decision-making. Storytelling and humanizing your brand are effective ways to create these connections.

• Identify and highlight your unique selling points and competitive advantages. 

• Clearly communicate the benefits of your products or services and differentiate your brand from competitors.

Personalized communication makes your audience feel valued and understood, increasing relevance and impact. Tailored messages based on customer data and preferences drive higher engagement and conversions.

Conduct thorough market research to gather demographic and psychographic data. Identify the specific needs and pain points of different audience segments to tailor your messages effectively.

Core messages are the key points you want your audience to remember. They are important because they provide clarity, consistency, and relevance to your communication, ensuring that your audience understands and retains your main points.

 Success is measured internally by the unified and consistent way your team understands and talks about your company and products, aiding in creating effective investor pitch decks, sales tools, and marketing content. Externally, the typical KPI metrics can show the subsequent effectiveness of the biotech growth strategies you implement, such as increased brand awareness, lead conversion, sales, and client feedback. Track key performance indicators such as engagement rates, click-through rates, and conversion rates. Gather feedback from your audience to identify areas for improvement and adjust your messaging strategy accordingly.

If you’re struggling to boost your biotech startup’s growth or if you're not achieving marketing KPI goals like brand awareness and lead conversion, a focused brand strategy to reset your communication approach could greatly enhance your biotech audience engagement and boost your marketing effectiveness.