--- title: Yoanne Clovis | Clear language for mission-driven organizations description: "We help mission-driven organizations translate complex impact into clear language that gets people to act: funders, partners, boards and the public." --- Yoanne Clovis · Communication Strategist for Mission-Driven Organizations [Yoanne Clovis](https://www.yoanneclovis.com) [Who we help](https://www.yoanneclovis.com#who-we-help) [How we work](https://www.yoanneclovis.com#how-we-work) [Case studies](https://www.yoanneclovis.com#case-studies) [About](https://www.yoanneclovis.com#about) [Resources](https://www.yoanneclovis.com/resources?hsLang=en) [Book a call](https://meetings-na2.hubspot.com/yclovis/strategy-call) ![Dr. Yoanne Clovis, PhD](https://www.yoanneclovis.com/hubfs/yc-logo-main-horizontal-cropped.png) # We amplify your impact *by simplifying your message.* We help mission-driven organizations translate complex impact into clear, compelling language. Funders, partners, boards and government programs either can't see why your work matters to them, or never hear about you. We make sure you're seen. [Book a free strategy call](https://meetings-na2.hubspot.com/yclovis/strategy-call) [Take the free self-audit](https://www.yoanneclovis.com/resources?hsLang=en) ![Yoanne Clovis, Communication Strategist](https://www.yoanneclovis.com/hubfs/Yoanne%20headhsot%20cream%20blazer%20no%20bkgrd.png) "Yoanne took the time to understand our mission and translated more than six years of impact into a website that clearly communicates who we are, what we do, and how people can get involved. Since launching, we've seen increased site traffic and engagement." J'reyesha Brannon, P.E.Treasurer, NSBE Portland Professionals The shift ## Where you are now, and what we build together. Most organizations call when something is coming: a grant deadline, the fall board meeting, a campaign launch. Where you are now What we build together Grant applications lose to organizations doing less. → Projects that get funded. The "aha" moment takes too many conversations. → A message that hits the right points. Your programs look scattered. → One clear thread connecting them. You can't get funding, partners, volunteers. → Asks built around what funders care about. Your website doesn't convert into conversations. → A site that turns visitors into donors and partners. More funding. More donors. More volunteers. More members. **Decision makers can see your work's value.** ![Dr. Yoanne Clovis, PhD](https://www.yoanneclovis.com/hubfs/Logo%20on%20wall.png) We start with a conversation. If it's a fit, we build a plan sized to what your team can actually run. [Schedule a free strategy call](https://meetings-na2.hubspot.com/yclovis/20-min-interview) Who we work with ## Three ways strong work goes unfunded. "It is so difficult to craft that message and to have an elevator pitch where people in the first five minutes get who you are, what you're trying to do, and want to hear more." Nonprofit Founder ![Fundraising playbook deliverable](https://www.yoanneclovis.com/hubfs/My%20Fundraising%20playbook%20image.png) 01 They never hear about you You have results, but your funder deck and website are lacking or nonexistent. 02 It takes too long to land It takes ten slides and several conversations to understand what you do. 03 You miss out on funding What's missing is the link to what funders and partners care about. So strong work loses to weaker work. Are you an agency with a client stuck at the writing phase? We partner as a senior production resource after research, for offerings too complex or particular for a generalist writer. [Get in touch](mailto:info@yoanneclovis.com) Our work ## Selected engagements and results. ![Community impact](https://www.yoanneclovis.com/hubfs/Screenshot%202026-01-09%20140249.png) ![Avobis Bio case study](https://www.yoanneclovis.com/hubfs/Avobis%20case%20study%20hero%20image.png) Regeneration and wound healing Getting a clinical-stage cell therapy company ready for partner conversations before its Phase II readout. Eight months before its Phase II analysis, Avobis Bio's science was ahead of its external presence. We built the messaging strategy: value propositions by audience, a verbal identity balancing scientific depth with accessibility, and a website that does the work of a first conversation. partners arrived already oriented to who Avobis is and what they do "Our work on the website and strategy has better equipped me to create a pitch deck focused on story over purely scientific slides." Tiffany Brown, PhD, CEO [Read full case study →](https://www.yoanneclovis.com/avobis-case-study?hsLang=en) ![Conversation at a community event](https://www.yoanneclovis.com/hubfs/image-1.jpg) Benefits Access For Underrepresented Populations Giving a BIPOC-focused nonprofit grant-ready language. With 2,500 members, $300,000 in verified member savings and active city and utility partnerships, this bilingual nonprofit was still losing grants to organizations doing less. We built three value propositions (one each for funders, partners and government programs), a refreshed mission statement, and a website copy audit the in-house team could carry out on its own. Grant-ready language, owned by the in-house team One message architecture, three audiences, no rewrites. [Read full case study →](https://www.yoanneclovis.com/case-study?hsLang=en) ![Engineers in hard hats and safety gear](https://www.yoanneclovis.com/hubfs/image.jpg) NSBE Portland Professionals Doubling traffic for a nonprofit's website. The chapter had years of impact, but its site talked about the organization instead of to donors and prospective members. We built the messaging platform first, then new copy for almost every page. The site launched at the end of 2025. +127% site sessions within five months. Unique visitors up 121%. Still climbing after launch. ![Liquid biopsy sample tubes](https://www.yoanneclovis.com/hubfs/Liquid%20biopsy%20Website%20banners.jpg) Case Study · Oncology Building the story that got C2i Genomics acquired. C2i had the world's first whole-genome, ultra-sensitive cancer monitoring platform. Language that worked for clinicians lost investors, and the reverse. We built the product naming system (C2intelligence, C2inform) and a verbal identity with scientific weight that didn't need a PhD to follow, from scientific advisory board to Series C materials. Up to $95M acquisition by Veracyte, with one story that held across every audience The launches positioned C2i as a category-defining company in precision oncology, and one coherent story contributed to the acquisition. [Read full case study →](https://www.yoanneclovis.com/case-studies/cancer-genomics-messaging-strategy-c2i?hsLang=en) Free · 10 minutes ## Find out where your message is losing people. Score your homepage, your last grant application and a recent donor email against ten questions. - Can a stranger say what you do in one sentence? - Does your grant language name what the funder cares about? - Do multiple programs look connected or scattered? [Take the self-audit](https://www.yoanneclovis.com/resources?hsLang=en) Most organizations land in the middle band. That's fixable. How it works ## Three phases. Each builds on the last. You have the work and the proof. You need language that carries both, and materials that get it in front of enough people. Phase 1 is usable right away. Phases 2 and 3 build on it when you're ready. 1 Phase 1 Positioning and Elevator Pitch $1,500 We diagnose how your work comes across today, then build your competitive positioning and an elevator pitch for investors, partners and clients. What you get - A diagnosis of how your work comes across today - Your competitive positioning - An elevator pitch you can use right away → 2 Phase 2 Pitch Deck, Website and Marketing Materials Scoped with you That foundation becomes the materials you use every day. What you get - Pitch deck strategy and a refreshed deck - Website copy that says what you do and why it matters to the visitor - Core marketing materials in one consistent voice - Audience personas, so every message has a specific reader → 3 Phase 3 Thought Leadership Support Scoped with you We help you share your expertise in your voice, consistent with your positioning. What you get - Press releases - Op-eds - Blog and native articles - LinkedIn posts [Start with Phase 1](https://meetings-na2.hubspot.com/yclovis/strategy-call) How every phase is scoped Sized to what your team can actually run. Before we build anything, we work out who will run it, how much time they have, and what happens in the weeks they don't. **You get something you can start on Monday.** What people say "Yoanne is who I call when something business-critical isn't making sense to the people I need to hear it. A great many business problems come back to communication and the needs of the audience. We've partnered on positioning in both the impact and startup spaces, and in both, I've been delighted by her work." Kathryn Latham, Business Advisor and Strategic Operator "Yoanne is such a delight to work with. Her input on how to communicate our product through our homepage was just elite. I feel so much more prepared to connect with our customers. Some of the most impactful professional input I've ever received." Dominic Kuklawood, Client "Yoanne was great to work with. She was always professional, responsive, and efficient. She had an open and personable communication style. She was keen on delivering clear and informative communications." Lan Guo Also available ## Responsive, supportive and adaptive. Website support New copy on your current design, or a full rebuild. Every page gets a job, and every visitor knows what to do next. Strategic and communications planning A written plan for the year: what you say, to whom, and when. For teams that know planning matters and don't know where to start. Social media system Content pillars, a posting calendar and templates your team can run every week, built on the same value propositions. Ongoing production available separately. Every engagement starts with a conversation about where you are, not which package you want. [Schedule a free strategy call](https://meetings-na2.hubspot.com/yclovis) About Yoanne ## Bringing a scientific approach to amplifying your message. Yoanne has a PhD in Neurobiology and over ten years working inside organizations where the gap between the work and how people understood it had real consequences: in the lab, in leadership meetings, and in messaging decisions made under pressure. We help mission-driven organizations explain their complex work in plain language. "Doing justice to the immense impact of your efforts." ![Yoanne Clovis working](https://www.yoanneclovis.com/hubfs/Screenshot%202026-07-20%20112133.png) PhD in Neurobiology We understand complex systems. 10+ years in operations We've seen what wrong language costs. Mission-driven focus Nonprofits, foundations, life sciences. Get in touch ## Let's make sure you're seen. Every engagement is scoped to what you need. Email [info@yoanneclovis.com](mailto:info@yoanneclovis.com) or book a call, and we'll see together whether it's a fit. [Book a free strategy call](https://meetings-na2.hubspot.com/yclovis/strategy-call) [Take the free self-audit](https://www.yoanneclovis.com/resources?hsLang=en) ![Dr. Yoanne Clovis, PhD](https://www.yoanneclovis.com/hubfs/yc-logo-white-horizontal-cropped.png) [yoanneclovis.com](https://yoanneclovis.com)